| Many salespeople would love to have their prospecting | | | | When you record your message, we suggest a |
| done automatically for them and voice message | | | | relaxed and informal message. Make it sound like you |
| broadcast telemarketing seems almost too good to be | | | | are just an acquaintance calling. Do not start with tip |
| true. Does it work? Voice broadcasting was used | | | | offs like "Stand By For An Important Message". This |
| extensively in the 2008 Presidential election by both | | | | will cause lots of hang ups. Don't make it sound like |
| parties. It was wildly successful! Voice broadcast | | | | you are reading a script or doing a radio commercial. |
| marketing can be quite effective for you as well if you | | | | Make your calls sound conversational. |
| follow some important rules. | | | | The Right Message |
| The Right List | | | | Your message should be no longer than 30 seconds. It |
| The goal is to call people or businesses that have a | | | | should get their attention in the first 2 or 3 seconds by |
| good chance of being interested in your product or | | | | being customized. For example, if you are calling |
| service. Be sure to get your list from a company that | | | | Veterinarians, you might start with: "Hello, this is Carl. I |
| allows targeting of homeowners or non-homeowners | | | | know how hard it is for veterinarians to stay in tough |
| by zip code for consumer campaigns and businesses | | | | with their patients...but we can help.". This make the |
| by SIC code for business campaigns. It makes the | | | | receiver feel like you have a message just for their |
| program much more affordable if the supplier of the | | | | industry and makes them much more apt to listen. |
| system includes numbers to call as part of the | | | | Keep it simple, just one message. End with something |
| package since buying numbers can be quite | | | | like, "to speak with me personally, press 1 now." I do |
| expensive. Also, be sure the supplier washes the list of | | | | not suggest telling them your web address. Most |
| numbers against the "do not call" list and removes | | | | people won't have a pen handy and won't do the |
| those who do not want to be contacted. | | | | work of finding your site. |
| The Right Type Of Reception | | | | What Rate Of Success Is Achievable? |
| Be sure to use a service that allows you to send your | | | | I have been using voice broadcasting for my business |
| broadcast to live calls (calls answered by a live | | | | for about 6 months. I average a 1% response. That |
| person) or answering machines or both. You will find | | | | means 99 out of 100 people hang up. However, it is |
| that certain campaigns do better with one or both | | | | that 1% who are really interested that I get to speak |
| types of calls. | | | | with, and those are the only ones I want to talk to. My |
| The Right Time | | | | clients all seem to average a 1% response as well. |
| Think about when your prospects will be free to take | | | | That means that for every 1,000 calls I make |
| calls. Experiment a little as small changes mean big | | | | (automatically with no work on my part), I get about 10 |
| differences in success or failure. Most broadcasters | | | | people to call me. The system I use for voice |
| feel late afternoon and evenings are best for | | | | broadcasting costs about $19.00 to make 1,000 calls, |
| residential campaigns. Other are quite successful on | | | | so I get about 10 leads for only $19.00. The best part is |
| Saturday mornings. Business campaigns seem to do | | | | it takes almost no work on my part to set up the |
| better in the afternoon and do not do as well on | | | | campaign. It takes very little time to set up your |
| Mondays or Fridays. | | | | campaigns and the sytem does all the rest of the |
| The Right Caller ID | | | | work. I only speak to those who are interested and |
| Many people check the caller ID before they answer. | | | | that makes selling a breeze. |
| Do not use an 800 number as a caller ID as this | | | | Will voice broadcasting work for you? If you sell a |
| telegraphs the fact that you are calling from a | | | | product to consumers or to small businesses, my |
| business. You will get more answers with a | | | | results say it will. If you are considering voice |
| nondescript caller ID. | | | | broadcasting, I hope you find these suggestions helpful. |
| The Right Voice | | | | |