| Where can you buy a $100 Target Gift Card for 15 | | | | rewards from the site's online auctions. "Each month, |
| cents? A PlayStation 3 for $1.68? Or a 42" LG Plasma | | | | members nominate and we select two charities, which |
| TV for $5.57? At SilverTag ( a new online auction site | | | | receive 100 percent of the auction proceeds," notes |
| where winners are determined not by the highest bid, | | | | Jones. "During the first month, the Susan G. Komen |
| but by the lowest unique bid placed on a given item. | | | | Breast Cancer Foundation and LiveStrong, the Lance |
| "I can't believe it!" exclaimed Rosanne Bryant of | | | | Armstrong Foundation, will receive a minimum of $1,000 |
| Oklahoma City, Okla., upon hearing the news that her | | | | each." |
| low bid of just $1.68 was good enough to win the | | | | What makes SilverTag unique is that, instead of the |
| PlayStation 3 auctioned on in mid-December. | | | | highest bidder winning the item, as is the case with |
| Bryant is just one of many who are bidding on and | | | | eBay, a SilverTag winner is the one with the lowest |
| winning big-ticket merchandise at SilverTag Auctions. | | | | unique bid. Simply put, when the auction ends, the |
| Other winners include Guy F., who paid just 40 Cents | | | | bidder that places the lowest bid that no one else has |
| for an iPod Nano Red, Keturah H., who paid just 15 | | | | placed wins the auction and can purchase the item for |
| cents for a $100 Sephora Gift Card, and Jim R, who | | | | the price of their low bid. |
| paid just $5.57 for a 42" LG Plasma TV. At SilverTag, | | | | SilverTag is a membership site where users have the |
| winners are determined not by the highest bid, but by | | | | opportunity to bid 20 times each day on any listed item. |
| the lowest unique bid placed on a given item. | | | | "It's free for the first three days, and then is only $9.95 |
| Members of SilverTag, which launched on December 1, | | | | per month for 20 bids a day," says Jones. "That's 600 |
| 2006, are calling it "the most addictive auction site in | | | | bids and a lot of fun for less than ten bucks." |
| the world." Upon winning the $100 Target Gift Card for | | | | Placing bids is easy and fun. It takes two seconds, and |
| 15 cents, Brian L., a SilverTag member from Castle | | | | the automated SilverTag Auction Manager lets the |
| Rock, Colo., exclaimed, "SilverTag is for real and it is | | | | bidder know immediately whether or not her bid is |
| totally amazing and fun! It's a whole new way to enjoy | | | | unique. "Members are having a blast with bidding |
| auctions. I'll be buying some new CDs and gifts for | | | | frenzies," says Jones. "As the value of the items up |
| friends!" | | | | for auction increases, they're going to have even more |
| The overwhelmingly positive reception to the | | | | fun." |
| Texas-based SilverTag thrills President and CEO | | | | Jones promises that, as the site gains momentum, the |
| Robert Jones. "I always envied the radio deejay who | | | | retail price of the auction items will also increase. "We |
| was able to tell caller number 14 that she had just won | | | | plan to auction a car in January and give away a |
| a car or $500. Now I get to do it everyday! I love | | | | house next summer," he says. And, as is always the |
| calling the winners and hearing the excitement in their | | | | case with SilverTag online auctions, the lowest unique |
| voices." | | | | bid will take the prize. |
| SilverTag members aren't the only ones who reap | | | | |