| A call capture system is a tool that could benefit | | | | recording. Some recordings may include information |
| several businesses, but is primarily used in the real | | | | about a property or information regarding a free report |
| estate industry. The technology is also gaining | | | | offer. Another recording could share general |
| popularity with professionals in the mortgage industry. In | | | | information about the company. The systems are |
| fact, real estate agents and mortgage professionals | | | | flexible and extremely customizable so that agents |
| are using call capture systems to generate leads | | | | can use them in different ways for different ad |
| together. | | | | campaigns. When the call comes in, the caller's |
| Real estate call capture systems are ideal for lead | | | | information, as well as the extension that they are |
| generation. The toll free number and the extension can | | | | calling on, is tracked by the call capture system and |
| be put on a sign in front of a property. A prospective | | | | sent to the agent. |
| buyer can then call the number to receive more | | | | Since an agent can record different messages based |
| information on the property. The recording can give the | | | | on each property, they can also learn more about a |
| buyer the option to connect directly with an agent. | | | | caller's demographic. With a caller's address, an agent |
| However, even if the caller chooses not to take the | | | | can determine a person's economic status. For |
| option to connect, the agent still has the caller's | | | | instance, if the address is in a middle-class |
| information and can make contact with the buyer. | | | | neighborhood, a marketing strategy can be created |
| Call capture systems work by combining a toll free | | | | that addresses the concerns of a middle-class family. |
| number and an extension. The number is used on any | | | | Likewise, if someone calls from a wealthier |
| number of marketing pieces including sign riders, online | | | | neighborhood, a marketing strategy reaching out to |
| listings, print ads, etc. When a potential client calls the | | | | members of an upper-class family can be |
| number, the caller id is recorded through Automatic | | | | implemented. |
| Number Identification (ANI). This technology allows the | | | | Since an agent can create several recordings, a |
| capture of all numbers dialing into the toll free number, | | | | message can be created in more than one language |
| even those that have caller ID blocking on them. | | | | as well. Many real estate agents provide services to |
| Call capture technology works with Caller ID to record | | | | multiple language groups. Using real estate call capture, |
| a caller's personal data. The system will record the | | | | recordings can be made in multiple extensions, in |
| caller's phone number and it may record a prospective | | | | multiple languages for the same property. When the |
| client's name and address. Knowing the address of a | | | | call comes in to the agent, they will know what |
| prospective client is helpful in determining the client's | | | | extension was dialed and what language the caller |
| demographics. | | | | speaks. |
| A big advantage to using a real estate call capture | | | | Another way to use a call capture system to |
| system is that agents and brokers will know if | | | | generate leads is by offering a free report. The |
| someone calls after normal business hours. This | | | | reports may cover issues in the market, tips on home |
| means that the business owner can respond to calls | | | | buying or financial issues. The reports can be tailored |
| quicker. Responding quickly to an inquiry helps establish | | | | to any number of markets and demographics. For |
| rapport with a potential client and maintain a strong | | | | example first time home buyers, retired persons and |
| relationship with current clients. Once the rapport is | | | | low income families will all have different concerns |
| established, the potential client is likely to sign on with | | | | when looking for a new home. Again, when the person |
| the agent or broker. | | | | calls for the free report, the call capture system will |
| Real estate agents can also use different extensions | | | | record the number and demographic information of the |
| in a call capture system to reach various | | | | caller. |
| demographics. Each extension can have a different | | | | |