| OgBit.com, the new business to business directory, is | | | | MSN, Ask and AOL, and can mean thousands of |
| set to become the largest B2B (business to business) | | | | pounds in revenue. For many businesses, especially |
| directory in the UK, with results already exceeding all | | | | those that rely heavily on internet sales, the use of |
| expectations. The Hertfordshire based company | | | | SEO techniques is essential to their survival and hence |
| launched the directory in January 2009. Early results | | | | the ever increasing budgets allocated to this. In |
| reported by OgBit.com, which is based on a powerful | | | | today’s financial climate, it is crucial to ensure that |
| next generation database enabling it to outperform its | | | | these budgets are spent wisely with experts in the |
| competitors, are extremely encouraging. “We are | | | | SEO field. |
| keen to expand our five-strong team, providing exciting | | | | The term Business-to-Business (B2B) is commonly |
| new jobs in Hertfordshire in this fast expanding | | | | used to describe transactions between businesses |
| industry” said Anthony Davis, business to business | | | | (for example between a manufacturer and a |
| directory expert and Director. | | | | wholesaler or a wholesaler and a retailer) rather than a |
| | | | transaction which involves a business and end |
| benefits from many years of internet experience, | | | | consumer (B2C) or a business and government (B2G). |
| provided by co-Director Ben Welch who has been | | | | There are far more B2B transactions than B2C |
| designing and optimising websites for search engines | | | | transactions due to the fact that production of a |
| since the early days of the World Wide Web. | | | | complex product, for example a car, requires multiple |
| Businesses that join the directory not only benefit from | | | | B2B transactions to secure all the required raw |
| membership of one of the largest existing databases | | | | materials, components and necessary tools and |
| of business suppliers, but also OgBit.com’s vast | | | | machinery prior to the single B2C transaction at the |
| Search Engine Optimisation (SEO) capabilities. SEO | | | | end. The much greater ratio of B2B versus B2C |
| comprises of a complex set of techniques to achieve | | | | transactions is the reason have decided to focus their |
| a high search engine ranking. In e-commerce, the | | | | combined expertise and launch their business to |
| difference between a page 1 versus a page 2 ranking | | | | business directory. |
| on the popular search engines such as Google, Yahoo!, | | | | |