| Most people calling in to your business have done | | | | Messages On Hold |
| business with you before, and they are showing an | | | | - Of the callers who hang up when on-hold, 34% will |
| active interest in your organization. These are people | | | | not call back |
| you want to be talking to. When callers are on hold, | | | | - In one study, 88% of callers preferred Messages On |
| even for just 30 seconds, it is a perfect opportunity to | | | | Hold to other options |
| make an impression, create interest, cross sell higher | | | | - 16-20% of callers have made a purchase based on |
| margin products or services, answer frequently asked | | | | an offer they heard while on-hold "Callers presented |
| questions, and strengthen your brand image. | | | | with On Hold Messaging versus silence or radio |
| The IMS Telephone On Hold Player is an easy way to | | | | commercials are more likely exhibit interest in the |
| create and manage an on hold messaging system, | | | | product advertised, more likely to retain information and |
| which can have a significant positive effect on your | | | | be less agitated." - Jefferson Denneandrus Research |
| business. For example look at the following statistics | | | | Firm |
| from MOH productions about the use of on-hold | | | | Statistics from A&T and the On-Hold Messaging |
| messages: | | | | Association show that callers stay on the line up to |
| - A Message On Hold system can reduce caller | | | | 25% longer when provided with On Hold Messaging |
| hang-ups by almost 79% | | | | versus "dead air" or "background music," and up to |
| - Callers will wait up to 25% longer when listening to | | | | 17% longer than radio. |