A Quick Look at Sony Ericsson’s 2010 Lineup

The Japanese-Swedish joint venture is well known forthe only XPERIA device that is coming. Leading the
its high-end and stylish devices, heavy marketingpack is the delayed XPERIA X2; which was supposed
campaigns and ambitious innovations. Right now, theto be launched late 2009 but has been pushed back to
Sony Ericsson XPERIA X10 is one of the mosta first week of January 2010 release. This smart
anticipated devices of 2010 as it promises to deliverphone combines a resistive touch screen and the
the very first 1GHz Snapdragon Android mobile phoneWindows Mobile 6.5 operating system.
to the market; technically the Acer Liquid is the firstNew to the XPERIA series is the Pureness. This
Snapdragon Android phone, but it is under clocked at aconcept phone may seem strange, but it functions
speed far below 1GHz. Aside from the X10, thenicely. Expect many people to take notice of its fully
company has several other amazing mobile phonestransparent screen. It is said that the device is capable
set to be launched.of internet browsing and other functions but the
The Greenheart Seriesmonochrome screen may be a bit of a limitation. SE is
One of the venture’s most promising phone-seriesmarketing this device as more of an art piece than a
is the Greenheart phones. This shows how muchmobile phone, with the screen imitating the calmness of
emphasis the company places upon evolving greenwater. Also new to this device is the Pureness
technology and eco-friendly engineering. The use ofConcierge service, which grants special international
recycled plastics, non-toxic chemicals, and having a lowprivileges to the owner (as long as the device is
carbon emission rating is emphasized with this label.purchased from an affiliated country).
Under this label, the SE Elm and SE Hazel will beThe Kurara and More
released. Both devices will be made under theFollowing in the footsteps of the SE Satio is the Sony
Greenheart production standards. Sony is currentlyEricsson Kurara. While some people may feel that
aiming to make all their device accessories Greenhearthaving another Symbian device may not be a good
compliant as well. The two phones are media andthing for Sony (since the Satio got suspended from
browsing centric UMTS devices. The Elm is a standardsales for a while due to many firmware issues –the
candy bar phone slated for a Q1 2010 release whileproblem was later fixed and the device has been put
the Hazel is a slider device that is expected to arriveback into shelves), the move to create a new
by Q2 of 2010.Symbian phone is a testament to the venture’s
The XPERIA Seriesability to produce devices for almost any OS. The
As said above, 2010 will see the release of the X10Kurara’s biggest feature is its ability to capture
Android smart phone. This little Snapdragon will alsovideos in 720p HD quality. It also comes with a large
have a 4 inch 480 x 854 pixel screen as well as an 8capacitive touch screen display and a new UI.
mega pixel camera. Impressive as it is, this will not be